Nutrition deficiency affects every country on earth

2 Billion people

dont get enough vitamins and minerals

Micronutrient deficiencies are the main cause of malnutrition. This  includes Iron, Vitamin A, B & D, Zinc, Iodine

Nutrition deficiency affects in different ways


People are too short for their age


People are too thin for their height


People are overweight

Consequences of nutrition deficiency through the life cycle


  • Low birth rate
  • Reduced physical development
  • High mortality rate
  • Impaired metal development


  • Stunting
  • Reduced metal capacity
  • Reduced learning capacity
  • Frequent infections
  • High mortality rate


  • Stunting
  • Reduced metal capacity
  • Fatigue
  • Increased vulnerability to infection


  • Reduced productivity
  • Poor socioeconomic status
  • Increased risk of chronic disease

Pregnant women

  • Malformations in babies’ spinal cords and brains.
  • Increased mortality
  • Increased perinatal complications


  • Increased morbidity ( including osteoporosis & mental impairment)
  • High mortality rate

The ‘hidden hunger’ due to micronutrient deficiency does  not produce hunger as we know it. You might not feel it in the belly,  but it strikes at the core of your health and vitality.

Kul C. Gautam

Former Deputy Executive Director, UNICEF

Cycle of hidden hunger, poverty and stalled development

National economic development

  • stalled or diminished economic development
  • limited capacity to develop health and education system


  • malnourished mothers give birth to low weight children
  • diminished physical and mental capacity
  • poor school performance due to lack of concentration and mental faculty issues
  • poverty, limited economic resources

Labor force

  • reduced capacity for work
  • no or lower paid jobs
  • lost productivity
  • lost life expectancy
  • lower lifetime earnings

Focusing on nutrition can

Improve quality of life

Accelerate economic progress

Enable sustainable development

Fortification is a safe and scientific method to improve nutritional value of food

It entails adding essential vitamins like vitamin a, vitamin d, folic acid and iodine

Introducing a sustainable way to address malnutrition issues

  • Existing staple diet can be fortified, thus there is no change in food habits
  • Multiple nutrients can be introduced through same diet without adding substantially to the cost
  • Fortification carries a minimal risk of chronic toxicity
  • Fortified products provide nutrients on a sustained basis that intermittent consumption of supplements. Thus age and stage appropriate nutrients can be introduced into the diet
  • Fortification is often more cost-effective than other strategies, especially if the technology already exists and if an appropriate food distribution system is in place