Rice, in its natural avatar, is jam-packed with rich nutrients. The milling process unfortunately strips away the nutrient-rich layers of rice and reduces this rich grain to plain, unhealthy starch.

The better options of brown rice and parboiled rice do retain a certain amount of the original nutrients. But is that enough? Is it possible to enjoy rice in its full nutrient rich glory? Can we eat incredibly satisfying rice without any guilt?

Introducing Rizmaq’s fortified rice

Rizmaq markets its fortified rice under the brand name “Health Gold” in multiple variants and sizes to satisfy different market segments.

Fortification is the practice of deliberately improving nutritional value of food

It entails adding essential vitamins like Vitamin A, Vitamin D, Folic acid, Iron, Zinc, and Iodine

Rice is the next frontier in food fortification

Fortification of wheat, maize, vegetable oil, milk etc has been going on for decades in different countries. High-quality fortification practices form an effective tool for a country’s nutrition strategy; it promotes a healthy population, increased productivity, and improved economic progress.

According to the World Health Organization, rice is the dominant staple food crop of approximately half of the population worldwide. Micronutrient deficiencies of public health significance are widespread in most countries consuming high levels of rice; thus rice fortification has the potential to help aid vulnerable populations that are currently not reached by wheat or maize flour fortification programmes.

The science behind Rizmaq’s rice fortification

Through certain mastered techniques, rice grain is reconstituted by breaking and rebinding the bonds of both rice and nutrients. The fortified rice thus becomes a carrier of crucial micro nutrients, which is then blended proportionally with the regular rice to create homogeneous effect. What we finally get to eat is a whole lot more nutritious than ordinary milled rice!

Rice fortification is safe and scientific

It adds the original nutrients – lost during milling – to the rice. Fortified rice is nutrient-packed rice.

Simple goal of food fortification

Make food more nutritious without disturbing the diverse eating habits of different cultures.

Ensuring results

To check and maintain the standard of our Fortified Rice Kernels, Rizmaq works with a laboratory accreditated by NABL and recognised by BIS, FSSAI, APEDA, AGMARK & MoEF

Benefits of fortification

  • Existing staple diet can be fortified, without affecting existing food habits
  • Multiple nutrients can be introduced through same diet without substantially increasing cost
  • Fortified products provide nutrients on a sustained basis. Thus age and stage appropriate nutrients can be introduced into the diet
  • Fortification is often more cost-effective than other strategies
Testimonials from the the Mid Day Meal program conducted in Gajapati, Odissa by the Department of School and Mass Education of the Government of Odisha in collaboration with the World Food Program. Rizmaq donated fortified rice to this pioneering program.

Ten year old Sonali from Garabandha in Gajapati district, daughter of an auto-rickshaw driver

“The rice we get at school now looks a bit different. It comes in large yellow bags and is mixed with iron. It’s clean and good – it tastes the same as before. We were informed about the benefits of consuming rice with iron. It helps the body to make blood. So consuming iron will make us healthy and prevent anaemia. The rice we eat at home does not contain these iron kernels. I eat my school meal every day, except when I am sick and cannot come to school but I have not been sick often lately.”

Mr. Biswamber Nayak, an agricultural labourer, Talking about his youngest daughter

“School teachers and officials told us parents all about the fortified rice that has been used for our children’s school lunch. I also attended a meeting where we learned about the proper cooking process and the health benefits of the iron fortified rice. My youngest daughter has not complained about any illnesses for the past few months. I am sure the food she gets at school is good for her health. She is a happy and healthy child and likes to eat the school meal. Hopefully, this programme will continue for the benefit of our children.”
Rizmaq has achieved a lot in a short time. It participated in the mid-day meal of Gajapathi District, Odisa (a state in India), the Akshaya Patra Mid Day Meal Scheme in Karnataka, India and has supplied specialty rice and other food grains to Saudi Arabia and other countries in Middle-East & North Africa region.