To be invaluable to people and society: These are values that define Rizmaq
Every organisation – whether for profit or for service – functions according to its own internal value system. At Rizmaq, we judge everything we do, every idea we have, every new business opportunity, according to the 3X vision. Only the ideas and deals that pass the test see light of day.
Our work, our products and services, our brands, everything at Rizmaq, must benefit the individual – be it the farmer, the manufacturer, the trader, or the consumer. But beyond that, every Rizmaq product and service must benefit the larger society. It must have a real and measurable impact on social and economic growth of the area. And finally, Rizmaq must ensure that this will have a net positive impact on the environment – be it by promoting sustainable agriculture, or by reducing carbon footprint, or by increasing the output of every resource used.
Which brings us back to who we are
We are Rizmaq. We make the most out of our resources.
From importing rice to fortifying it: The Rizmaq Journey towards global food security
Rizmaq first started life at Khairaat Al Basit International (KBI), a private limited company incorporated in Saudi Arabia. KBI was set up by Sameer Ahmad, a dynamic young businessman with over 15 years experience in the mining, oil & gas, agricultural produce, and food and dining industries. KBI imported speciality rice and other food grain from India for distribution in Saudi Arabia and other countries in the Middle East-North Africa region. But Sameer had bigger ideas in mind. A strategic partnership with agri-business organisations in India brought KBI here, and to the world of fortified rice production. A close association with the pioneers of the technology, and further research and development, led to more partnerships – with the UN World Food Programme, the Government of Orissa, the Akshayapatra NGO, and other organisations and institutions fighting malnourishment in the country. Along the way, KBI transformed into Rizmaq, and absorbed into its fold the original team that researched and developed the technology of fortified rice. Today, Rizmaq is looking to make fortified rice the staple on every Indian’s plate, and expanding into other sectors, including sustainable and natural agriculture, high-output-low-waste coal, and more.